We’re really pleased to be able to offer on-demand training in insight synthesis through our partnership with Insight Platforms Academy.
Our Get Started with Insight Synthesis course (“Do more with less”) is available to now.
With clear principles, relevant examples and useful tips, our course will teach you:
- Four simple steps – how to synthesise a large amount of existing research into a single, coherent narrative
- Persuading stakeholders – the best arguments for synthesising what you already know before turning to primary research
- Tools and techniques – what software can help, sources of additional insight, and the pitfalls to avoid
This course is for anyone who wants to make more of research and insight that already exists: agency researchers, marketing teams and in-house insight professionals.