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Clear insight.
Better decisions.

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Who we work with

Energy

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Finance

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B2B

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What we do

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Dig beyond the obvious

We know there can be a big difference between what people say and what they do. In our qualitative research, we go beyond the words people use and look at the wider context of how they make decisions.
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Size your markets and audiences

Businesses need numbers to help them make decisions. We help our clients size their markets, assess the appeal of their products or measure what their customers think.
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Make more of your existing insight

Businesses often have answers to their questions within the organisation already. We discover, dissect and distill the huge amount of insight our clients have at their fingertips.
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Understand your valued clients

We talk to research agencies’ most valued clients. We help agencies understand what their clients think. We improve the service they offer and ultimately, grow their business.
training

Improve your team’s skills

We offer hands-on, interactive training sessions for people that commission or conduct research. Topics include ‘Being a Client’, ‘Storytelling with Data’, ‘Proposal Writing’ and ‘What is Insight?’

What our clients say

Dan is a very accomplished, credible and smart researcher who understands what’s useful for us to know and can interpret client feedback with great empathy.

Great set of slides summarising the outcome of the research, meant no further analysis was required – resulted in much less head scratching than previous research I have commissioned.

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