Shed Research Consulting was founded by Dan Young in 2011. Dan specialises in insight synthesis – taking your existing insight and maximising its value.
He believes there’s so much untapped potential in all the research sitting in folders, on desks, and online. We – as a customer insight industry – really need to do more with this.
He’s worked in customer insight his whole career, at places like Ipsos MORI and Legal & General. Dan frequently speaks at AURA and MRS conferences about the value of insight synthesis and the difference it’s made to the organisations he works with.