Good Energy has a great proposition. It’s the only 100% renewable energy supplier in the UK, it’s competitive on price and it regularly tops Which? customer satisfaction surveys. But Good Energy wanted to understand which of these messages are most likely to make non-customers switch.
We ran a series of focus groups with different green consumer segments. We delivered a hierarchy of messages most likely to attract new customers. We gave suggestions for how the brand’s artwork could enhance these messages even further and also identified potential new territories for the brand.
Client: Good Energy