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A new brand for a diverse business

Christie & Co needed to understand current perceptions of its business and how its clients might respond to a new brand. We researched three new brand positions to see which would be most suitable for the company now, but also where it’s heading.

We conducted in-depth interviews with Christie & Co’s diverse audiences. From very senior clients in the commercial property sector to small business owners running pubs and restaurants.

Our clear and direct feedback helped Christie & Co agree the new direction. “Business, built around you.” This new brand was rolled out throughout the business in 2015.

Client: Christie & Co

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